2020 has certainly been an interesting year to buy a home. Though record-low mortgage rates caused a surge in buyer demand, limited inventory stopped many buyers in their tracks. The past
Targeting First Time Home Buyers
Dated: November 2 2017
Are you trying to reach the newest generation of home buyers? Get online! Research shows that 96 percent of millennials do their home-buying research online. Two-thirds of this generation is using an app to shop for a home, and 30 percent find their realtor and/or lender online. Keep in mind, millennials (buyers aged 18-35) now account for the largest share of home buyers at 35 percent. So next time you're sending out mailers, consider an online approach instead because your next client could be just a click away.